Overview

Join us on September 29th and meet Jennifer Malkin and Mehnaz Rehmani.

Practitioner Perspectives - Using SROI to Examine People-Centred Investments in Health Promotion

Health promotion and prevention teams are constantly asked to prove their worth in a healthcare system built around clinical outcomes and traditional ROI. But what happens when you evaluate that work through a people-centred lens instead?

Join Jennifer Malkin and Mehnaz Rehmani for a practitioner webinar exploring how a Social Return on Investment (SROI) approach helped capture the real value of the Healthier Together initiative — value that traditional evaluation methods missed.

What you'll take away:

• How SROI surfaced outcomes across different stakeholder groups that clinical metrics alone couldn't show

• Why "one size fits all" doesn't work — and how segmenting stakeholders led to sharper insights and stronger program design

• How connecting people's lived experiences to financial proxies builds a more compelling, more human case for prevention

• Real examples from case studies including the Gift Card Programme, Food Safety Initiative, Pop-Up Clinic, and Wound Care Clinic

• How early outcomes — like a boost in confidence — can ripple into major downstream impacts like employment or entrepreneurship

This isn't a deep dive into SROI methodology — it's a candid look at why it was worth doing and what it revealed that traditional evaluation couldn't. Bring your questions: the session closes with an open, informal Q&A.

If you are a Social Value practitioner using SROI in your work, join this conversation about the ins and outs of the method. What difference it makes, important tactics to make the practice meaningful, and how to overcome the challenges that are a natural part of the process.